Which brands dominate the big game?

Daily advertising and brand analysis around the 2026 World Cup. Which brands run around the matches — and which ones stick? Who's watching, and how are the games perceived? Match by match, every morning at 9:30.

Brand Cup · Top 5

Top brands by XRP · tournament so far

Partner module Brand perception

Most-watched matches

By peak reach · tournament so far

Matches

Analysis published next morning 9:30 · tap a match for brands & viewers

Brand Ranking · Tournament

Tournament so far

Cumulative · ARD + ZDF · Free TV

Scope

We only analyse the matches shown on German free TV (ARD and ZDF): 60 of the 104 World Cup matches. The other 44 air exclusively on MagentaTV (pay TV) and are not part of this data.

Methodology

XRP = Exact Rating Points. AEOS measures every airing precisely by its exact duration and reach at the time of airing, the precise evolution of the market standard GRP. Data basis: ARD and ZDF (free TV), updated daily at 9:30 am with the previous day's matches.

Reach

Reach = share of all cable households with the channel switched on at that moment. Not market share and not absolute viewer numbers. A game at 3 a.m. has low reach even if its market share is high.